What is the value of purpose driven business
What do you value? Do your values influence your life, personally and professionally?
Kerryn Powell, The Network Catalyst speaks with Luke Faccini, founder of The Sponge, a branding agency and proud B Corp who help next generation business owners rebrand with purpose. The Sponge is a purpose centred branding agency with a digital tilt. Their purpose is to help all brands be good for the world. Luke says- Many good businesses today are struggling to attract good people. It doesn't have to be this way. He and his team choose to work with businesses that have positive social or environmental impacts. Or those who intend to, and so they come on that journey with them. And of course they should also want to grow (or generate) healthy profits.
In today's world, trust in a brand and trust in leadership are rare and all the more precious.
In this conversation, you will hear
What is brand purpose and why is it so important?
What caused Luke to follow this path?
What are brand values?
How do they increase customer engagement?
What do you foresee for the future?
Three top tips for building purpose into brand?
and more!
Connect with Luke Faccini
LinkedIn: https://www.linkedin.com/in/lukefaccini/
Website: https://thesponge.com.au/
Kerryn Powell
LinkedIn: https://www.linkedin.com/in/kerrynpowellyourtimematters/
Website: https://www.kerryn-powell.com.au